As of October 16, 2026, builders hold 27.6% of the homes for sale in Florence, and Chesmar Homes asks the most, up to $1,120,253. In my read, a builder can change what you ask only if your home would list in that price territory, and for most Florence resales the nearest competition is another resale.
Sources: Unlock MLS, pulled October 16, 2026.
The figures on this page describe the public side of this market, the sales that were listed in the MLS. Above $1M in the Austin area, a large share of sales are never listed there and never appear online.
Those sales trade on a broker-to-broker private network, and I am a participating broker. Only the agents and brokers who do most of the business at this price point use it, and a surprising number of agents do not know it exists because they do not sell in this range. It covers homes, lots, ranches and condos priced over $1M, and much of it is waterfront or in the Austin core, West Austin, Westlake and Rollingwood, where prices run past $1.5M.
Sellers and their brokers use it for privacy: no public photos or floor plans, and no showings to buyers who have not been qualified.
Contact me for off-market private luxury listings you will never see online
14 Florence homeowners have trusted my real estate team to sell their home in the MLS, and that count doesn’t include a single buyer we’ve represented. Everything on this page comes from the same MLS record we used to price those homes.
Every number on this page comes from Unlock MLS and is dated in the box at the top of the page.
Last updated October 16, 2026. Sales data covers the 90 days ending October 15, 2026 and the twelve months ending the same day (Unlock MLS via MLS Grid); listing inventory as of October 16, 2026.
GFO Home and Chesmar Homes lead the builder listings in Florence with 3 each, and the MLS record shows 3 builder names in all. Ark-La-Tex has 1 listing.
Each builder lists at its own price, from Ark-La-Tex at the low end to Chesmar Homes at the top, so the builder your buyer weighs your home against depends on your price. The table below gives each builder’s asking range.
Table 1. Builder listings in Florence by builder name on the MLS record, as of October 16, 2026; 8 builder listings of 29 homes for sale. Source: Unlock MLS.
| Builder | Listings | Asking range | Median asking |
|---|---|---|---|
| GFO Home | 3 | $894,545 to $899,997 | $899,315 |
| Chesmar Homes | 3 | $1,059,985 to $1,120,253 | $1,110,273 |
| Ark-La-Tex | 1 | $560,000 to $560,000 | $560,000 |
Builders ask a median $899,656, and resale sellers ask a median $750,000, so asking to asking, builders list at the higher end of the town.
Builder listings have been up a median 18 days so far, against 67 for resale listings, which makes the new builds the fresh competition and the resales the listings that have waited.
Feathergrass is where Florence buyers closed the most over the past twelve months, 12 homes, ahead of Florence City. The typical home that sold in Feathergrass was built in 2025, which is why I treat it as the builder community and Florence City as the older one.
San Augustin and Vineyard At Florence Sec 01 each closed 2 homes, and several subdivisions had a single closing. The MLS record carries the Feathergrass name in two spellings, and the table shows both rows.
Table 2. Florence subdivisions by closings in the twelve months ending October 15, 2026, with the median build year of what sold and the count for sale as of October 16, 2026. Source: Unlock MLS.
| Subdivision (MLS name) | Sold, twelve months | Median sale price | Median build year | For sale |
|---|---|---|---|---|
| Feathergrass | 12 | $1,106,146 | 2025 | 3 |
| Florence City | 7 | $177,500 | 1960 | 1 |
| Feathergrass | 3 | n/a | n/a | 3 |
| San Augustin | 2 | n/a | n/a | 1 |
| none | 2 | n/a | n/a | 0 |
| Vineyard At Florence Sec 01 | 2 | n/a | n/a | 2 |
| Christian Ranch | 1 | n/a | n/a | 0 |
| Aw0181, Delaney, C.H. Sur., Acres 10.06 | 1 | n/a | n/a | 0 |
| Andice View | 1 | n/a | n/a | 0 |
| Autumn Breeze | 1 | n/a | n/a | 0 |
Florence City is the other subdivision with real volume: 7 closings over the same twelve months and 1 home for sale now, so a seller there meets few listings from their own neighbors.
Builders list in some price ranges and not in others. The clearest case is $1,000,000 to $1,249,999, where builders list every home for sale.
Several ranges hold only resale listings as the MLS shows them today, and $250,000 to $299,999 is one of them. A seller in a range like that faces other resales.
In my read, a builder’s price matters in the ranges where builders list, and the neighbor’s resale is the main competition everywhere else.
Resale sellers have cut more often than builders. Right now 13 resale listings are priced below their original asking price, against 3 builder listings.
When the house next on a buyer’s list has already dropped its price, your first price has to hold up beside it. Whether that changes your timing is on Should you sell your Florence home now, knowing buyers pay under the first price? and the town figures are on Is the Florence median sale price a fair guide to what your home would sell for?
A resale wins on what a builder listing cannot change: the location, the lot and the condition of the house. In my read, it also wins when it opens at a price drawn from what has closed.
How long homes take to reach a contract is on Why have so many Florence sellers already cut their price while others sold fast? and what a buyer would pay for yours beside a new build is on What is your Florence home worth when new builds in town ask such different prices?
The answer depends on your price and your part of town, and an address tells us more than the town figures do. If that is you, the fastest way to know is to run your address.
A Florence buyer is working from a short list, and the names on it depend on your price. Chesmar Homes sits at the top of the builder listings, GFO Home below it and Ark-La-Tex at the low end.
So for your house: at the price you would list, is the nearest competitor a builder or a resale, and what has that listing done with its price?
If you wonder who your buyer will compare you with, start by seeing the homes listed closest to your price. Request my complimentary Home Competitor Analysis for your address. You get:
No obligation. The report for your part of Florence arrives within a minute; the pricing analysis comes after we walk the home. Nothing here promises a price, a timeline, or an outcome. 14 homes sold by Watters International Realty in Florence (Unlock MLS, all time).
Chris’s position, WIR positions library, approved September 9, 2026.
Know the exact house your buyer will tour the same afternoon as yours, by community and by price. Most sellers price against the neighbor’s resale.
In Florence, builders list in only some price ranges, so for many sellers the buyer’s other stop that afternoon is another resale.
Watters International Realty is a Texas real estate brokerage, and I am its broker of record. This page is based on Unlock MLS data analyzed on October 16, 2026. 14 homes sold by Watters International Realty in Florence (Unlock MLS, all time).
You get the listings closest to your price, the builders near your part of Florence, and a walkthrough before any pricing talk.
Contact me for off-market private luxury listings you will never see online.
No obligation. The report arrives within a minute; the pricing analysis comes after we walk the home. Nothing here promises a price, a timeline, or an outcome.
