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Should you sell your Florence home now, knowing buyers pay under the first price?

Quick answer

Florence homes closed at 89.2% of original asking in the three months ending October 15, 2026, a buyer’s market for the town overall, though a price point changes which market a home is in. In my read, list now and set the first price from the closings nearest your home’s own price and size.

What we analyzed

Sources: Unlock MLS, pulled October 16, 2026.

Selling above $1M? Part of this market never goes online

The figures on this page describe the public side of this market, the sales that were listed in the MLS. Above $1M in the Austin area, a large share of sales are never listed there and never appear online.

Those sales trade on a broker-to-broker private network, and I am a participating broker. Only the agents and brokers who do most of the business at this price point use it, and a surprising number of agents do not know it exists because they do not sell in this range. It covers homes, lots, ranches and condos priced over $1M, and much of it is waterfront or in the Austin core, West Austin, Westlake and Rollingwood, where prices run past $1.5M.

Sellers and their brokers use it for privacy: no public photos or floor plans, and no showings to buyers who have not been qualified.

Contact me for off-market private luxury listings you will never see online

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14 Florence homeowners have trusted my real estate team to sell their home in the MLS, and that count doesn’t include a single buyer we’ve represented. Everything on this page comes from the same MLS record we used to price those homes.

Already have a rough idea of your price range? Skip down to see whether these numbers fit your home, or plug in your address for a closer look.

Every number on this page comes from Unlock MLS and is dated in the box at the top of the page.

Last updated October 16, 2026. Sales data covers the 90 days ending October 15, 2026 and the twelve months ending the same day (Unlock MLS via MLS Grid); listing inventory as of October 16, 2026.

Are Florence buyers still buying?

Buyers are still contracting in Florence. Right now 2 homes are active under contract and another 5 are pending, which means buyers have already chosen those houses and the sales are on their way to closing.

New listings keep arriving beside them, and builders such as GFO Home and Chesmar Homes are among the sellers, so a buyer in Florence has resales and new construction to choose from.

Closings are up over the year. Florence closed 48 homes over the past twelve months, against 20 in the twelve months before, so more buyers are finishing purchases. The chart below compares this season with the same three months last year, which had only 3 closings, so it says little about demand.

Florence: the 90 days ending October 15, 2026 against the same 90 days in 2025 Homes sold. Homes sold 15 2026 3 2025 90 days ending October 15, 2026 Same 90 days, 2025 Source: Unlock MLS, pulled October 16, 2026.
Figure 1. Florence sold more homes than in the same 90 days of 2025: homes sold 15 and 3, for the 90 days ending October 15, 2026 and the same 90 days, 2025. Source: Unlock MLS, pulled October 16, 2026.

Which Florence reading should I price from, three months or twelve?

Only 15 closings across the whole town stand behind the three-month reading, and most price ranges had one sale or none in those months. So I use the three months to see where buyers are now, and I price your home from the closings nearest its own price and size, whichever period they fall in.

The twelve-month reading is 96.4% of original asking, and why it differs from the three-month reading is on Is the Florence median sale price a fair guide to what your home would sell for?

What happens to Florence sellers who start high?

Many Florence listings have already come down. A buyer today meets homes that have conceded once, and the count of them is on Why have so many Florence sellers already cut their price while others sold fast?

The closings agree: the typical sale came in under the first number over both the last three months and the past twelve. How prices moved over the year is on Is the Florence median sale price a fair guide to what your home would sell for?

Does my price range change the answer?

Florence is small, so I sort a home by price range only where the sales support it. One range does: $1,000,000 to $1,249,999 reads as a seller’s market for that range alone on the twelve-month basis, and a price point changes which market a home is in, since the town reads balanced on that same basis.

That reading belongs to that range alone, and it rests on a small number of sales. Builders list there too, so a seller in that range is priced beside new homes. Who is listing, and at what price, is on Could Chesmar Homes or GFO Home change what your Florence home can ask?

Every other range had too few sales for its own reading, in three months or in twelve. If your home would list in one of them, the town’s twelve-month reading is the nearest guide, and the three-month reading is the cautious one.

How do the builders affect my timing?

Builders list in some ranges and not in others, so the effect on your timing depends on whether a new build asks near your number. A seller in Feathergrass, the one subdivision name the MLS carries on builder listings, has new construction as part of the competition. A seller in Florence City, an older community, is more likely to be priced against other resales.

What a buyer would pay for your home beside a new build is on What is your Florence home worth when new builds in town ask such different prices?

Sell now, or wait? Which one fits your home?

Your home’s price range can point a different way from the town, so check it before you decide. If that is you, the fastest way to know is to run your address.

Your situation

Florence has buyers, and a seller who reads the town as one market is the likeliest to misjudge it. Your price range and your subdivision, whether that is Feathergrass or Florence City, decide which record applies to you.

For your home, the question is this: at the price you would list, which recent sales stand closest to it, and did they close near their first price?

Before You Put Your Home on the Market, See the Homes You’ll Have to Beat

If you cannot tell whether to list this fall or hold off, start by seeing which recent Florence sales stand closest to your price. Request my complimentary Home Competitor Analysis for your address. You get:

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No obligation. The report for your part of Florence arrives within a minute; the pricing analysis comes after we walk the home. Nothing here promises a price, a timeline, or an outcome. 14 homes sold by Watters International Realty in Florence (Unlock MLS, all time).

About Watters International Realty in Florence

Watters International Realty is a Texas real estate brokerage, and I am its broker of record. This page is based on Unlock MLS data analyzed on October 16, 2026. 14 homes sold by Watters International Realty in Florence (Unlock MLS, all time).

See the homes you’d be competing against

You get the recent sales nearest your price, how your range reads where the record supports it, and a walkthrough before any pricing talk.

Contact me for off-market private luxury listings you will never see online.

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No obligation. The report arrives within a minute; the pricing analysis comes after we walk the home. Nothing here promises a price, a timeline, or an outcome.

More for Florence sellers

Chris Watters, Broker, Watters International Realty. Texas Real Estate Commission license #567369. Broker of record for a Texas brokerage serving the Austin, Dallas-Fort Worth, San Antonio and Killeen-Temple-Waco metros.